Home Samurai culture Spotlight to represent Samurai Rabbit – Licensing.biz

Spotlight to represent Samurai Rabbit – Licensing.biz


2022 may be the year of the tiger, but it’s also shaping up to be a big year for bunnies in Netflix’s highly anticipated children’s animated series. Samurai Rabbit: The Usagi Chronicles, and the long-running, award-winning Stan Sakai comic series Usagi Yojimbo who inspired him.

Spotlight license has been appointed by Gaumont to launch and manage the global merchandise licensing program for Rabbit Samurai: The Usagi Chronicles (which debuted on Netflix on April 28).

“We are incredibly proud of Samurai bunny! It is a fun, fun, action-packed, beautiful, animated children’s series that young viewers will love. Creator Stan Sakai was involved every step of the way, so we hope his comic book fans love it too,” said Terry Kalagian, executive vice president of creative content at Gaumont US.

Spotlight was simultaneously tapped to handle global merchandise licensing for Sakai’s creator Usagi Yojimbo.

Usagi Yojimbo‘s Miyamoto Usagi is an ancestor of samurai rabbit teenage star Yuichi Usagi and — because Miyamoto is such an integral part of Yuichi’s life and story — it made sense to consolidate and coordinate licensing efforts for the series and comics with one agency,” says Sakai, who is executive producer of samurai rabbit series and remained involved throughout development to ensure the show would be well crafted and respectful of Japanese culture.

“We are excited to work with Gaumont and Stan Sakai to find the right licensing partners in the United States and around the world for each property, Rabbit Samurai: The Usagi Chronicles and Usagi Yojimboseparately or together, as appropriate,” says Carole Postal, president of Spotlight Licensing.

Spotlight actively seeks licensing partners across a wide range of product categories, including not only toys and games, but also apparel, costumes, accessories, action figures, collectibles, and other items. As a global agent, Spotlight will also seek to assess potential licensing partners and sub-agents worldwide.