Home Japanese warriors Moose Toys Partners with WildBrain and Nickelodeon for Brand New “Akedo” Franchise

Moose Toys Partners with WildBrain and Nickelodeon for Brand New “Akedo” Franchise

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Moose Toys to deliver the launch of Akedo – Ultimate Arcade Warriors, the first brand to combine realistic combat figures on a micro-collectable scale. Akedo marks the boys toy maker’s biggest launch to date and will be supported by a large-scale marketing campaign.

The campaign kicks off with the release of a trailer for an all-new animated series, produced in partnership with WildBrain’s premium children’s and family AVOD network, WildBrain Spark. In addition, the leading agency WildBrain CPLG will manage the licensing program.

The trailer for the action-packed series can be viewed on MooseTube Mania’s YouTube channel, a mini-movie will premiere on July 2, and full episodes will air shortly thereafter. Episodes can also be viewed on Amazon Prime Video Direct.

Nickelodeon, with The Akedo Super Ultimate Ultimate Tournament, a branded programming video featuring an exclusive bracket-style tournament that fans can watch on Nickelodeon’s YouTube channel, is the third punch in the unprecedented marketing effort of the toy maker.

Derived from the Japanese word for arcade, Akedo has a retro game look and combines it with kids battling one-on-one with 39 unique warriors, including ninjas, robots, gladiators, and Vikings, alongside teddy bears, a dinosaur and clowns, using their skills and strategy to achieve victory over equipped opponents.

For the ultimate fighting experience, players can go head-to-head in the retro-style ’90s-style Ultimate Battle Arena, a playset that emulates an old-fashioned arcade game with its own theme song. Adding excitement and a bit of humor to the battles, the arena plays over 35 real battle sound effects.

“Our success in the boys aisle with the Treasure X and Heroes of Goo Jit Zu lines established Moose as a super innovative toy in the category. We are doing everything we can with the launch of Akedo. By combining our expertise in collectibles, WildBrain’s cutting-edge approach to content and licensing, and Nickelodeon’s ability to create trendy interactive events for its highly engaged and loyal audience, Akedo is uniquely positioned to deliver a resounding success. It’s the most dynamic fighting toy ever, and with great collection capacity and engaging entertainment, we deliver a complete experience that meets kids right where they are, ”said Ronnie Frankowski, Marketing Director of Moose Toys. “It’s a bold move that is in line with the Moose WOW innovation. Akedo is the next global mega-hit in the boys’ action franchise.

WildBrain Spark Commercial Director Rachel Taylor added, “Having successfully managed Moose’s YouTube strategy for several years at WildBrain Spark, we know how incredibly engaged children are with their content online. As more children’s brands embrace digitally-driven launch strategies, it’s only natural to extend our Moose partnership to the integrated production, distribution and licensing offering of WildBrain for the incredible new franchise. Akedo. Moose has a great track record of delivering toys that kids love, and we’re confident Akedo will be a big hit both on and off screen.

“Through this collaboration with Moose Toys, Nickelodeon continues to push the boundaries by creating innovative content and experiences that appeal to fans of all ages,” said April L. McKenzie, Vice President of Velocity ViacomCBS, Activation for Kids and the family. “The Akedo Super Ultimate Ultimate Tournament not only highlights the exciting launch of this new action-based toy, but also offers children and families the opportunity to be in the center of the action. “

The Akedo Super Ultimate Ultimate Tournament will harness the power of Nickelodeon’s 35 million social reach and mobilize its talents and influencers to reach out to kids and parents. The event will pit 16 contestants made up of kids and top influencers in an exclusive bracket-style tournament, with each contestant fighting for their warrior to win the title and become Akedo’s ultimate champion.

Hosted by YouTuber Nathan of Unspeakable, the contest will stream live on Nickelodeon’s YouTube channel on August 15, before moving on to Moose’s MooseTube Mania channel on August 21.

Akedo will launch on Walmart.com and Amazon in July and in stores at all major retailers in August.

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