Let’s face it: the core purpose of all web design is communication. Whether we’re talking about an online ecommerce store, a web presence for a Fortune 500 company, or a profile for a social networking site, typography is a vital component. For most people, typography is simply about arranging a familiar set of shapes to make words, sentences, and paragraphs. Having the ability to set type with only a few strokes on a keyboard has allowed us to forget about the creative and artistic possibilities of this medium.
Typography matters. I emphasize this point at every interview, but no one takes it seriously.